The new .asia TLD is designed to give businesses and groups located in Asia an alternative to America’s .com web extension . With over 409 million Asian internet users, compared to 319 million European and 231 American users, the new .asia TLD will represent a major gateway into the world’s largest and fast growing online population.
Jonathan Robinson, the chief operating officer of NetNames, said: “With the .asia launch date confirmed, businesses need to ensure they protect their brands from the new threats and maximize any opportunities to build their brands in the growing Asian market. Many brands lost out in dramatic fashion during the launch of .eu because they didn’t take the issue seriously enough until the eleventh hour.”
Applications for .asia domain names will be split into three phases in an effort to avoid the free-for-all that accompanied the launch of .eu.
- Starting October 9, companies will be allowed to secure registered trademarks.
- In the same phase, governments will also be able to register web addresses.
- From November 13, companies that have secured their trademarks will be invited to secure additional domain names related specifically to their line of business.
- At the same time, registered companies with an official presence in Asia will also be able to secure their business or other trading names, whether or not they are trademarked.
- The .asia domain name will then open to the public next February.
For more information and to register your .asia domains please visit www.asiadns.com
Posted by curialfi 